F&B / HEALTHCARE
aZian brand book
Shingrildong brand book
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aZian brand book
Sprouts Elements
Overview:
Sprouts Elements committed to provide effective business solutions and professional services for the mission the success of each customer. It is specialized in brand/product licensing and value added business consultancy services. Headquarter based in Hong Kong with regional offices in Asia, providing extensive regional exposure to clients in Hong Kong, China, Korea and Japan.
Items:
Company Collateral, Identity
Cake Me Home
Overview:
Cake me home, an online cake shop, which possesses an intention to make whimsical, elegant cakes that playfully twist home-style classics into new inspired concepts.
Richi helps to monitor for the whole marketing strategy, making Cake Me Home, as a domestic cake shop presenting Hotel’s qualification cake/ materials to public. We gain a lot of appetite from this project as we not only have involvement in the layouts but also the bakery concept development. Being the consultant for this project widens our horizon; people’s passion to Cake Me Home further recognized the effort made by Richi.
Items:
Branding & Identity, Interactive
Garden
Overview:
Garden is one of the largest bakery productions in Hong Kong, supplies thousands of biscuit, bread & cake products to retail and catering market, with most of products internationally awarded.
It’s always a temptation when Richi comes across with Garden’s project. The yummy bakery recalls our memories with Garden’s presence in our childhood time. We wish the campaign can not only recall the joyful but also the intention for tasting the bakery constantly.
Items:
Print Advertising
Lee Pharm
Overview:
Lee Pharm is a public biopharmaceutical company in China's pharmaceutical industry. It’s fully integrated with solid infrastructures in drug development, clinical development, regulatory, manufacturing, sales and marketing in China with global perspectives and currently markets products in the PRC.
Regardless of lots of restriction and limitation faced in working with a pharmaceutical company, Richi did a rather great job in dealing with creative and China’s medical legal guideline. We are grateful in giving a hand on pharmaceutical development as it will help the human in a long term future. We are proud of being one of this to deal with the health issue to public.
Items:
Print Advertising
Mulan Tea
Overview:
Mulan is a retailer of tea. By importing high quality of tea around the world, Mulan’s mission is to bring out the culture of tasting tea to HK public.
The challenge of this client was that we need to combine both traditional and contemporary style in order to attract all ages of the customer. Most people consider tea tasting was a hobby for mature customers, but the clients also want to introduce this traditional Chinese hobby to younger customers. A lots of effort Richi did was to create a series of traditional chinese drawing with contemporary packing system though out all collateral.
Items:
Print Advertising, Branding & Identity
Pfizer
Overview:
Pfizer is a world premier biopharmaceutical company. It develops and produces medicines and vaccines for a wide range of medical disciplines.
Without a doubt when Richi work with a pharmaceutical company such as Pfizer we did face lots of restriction and limitation. And we did spend lots of time to get a very well balance between creative and medical legal guideline. Clients was very satisfy with our works and Richi did create many fun and memorable projects for this special clients.
Items:
Print Advertising, Branding & Identity
Prohair
Overview:
ProHair, provides hair care services & treatments in Hong Kong. ProHair aims to help customers to improve their hairs quality by various professional equipments.
This was a brand which Richi start from sketch. From creating their logo to execute the advertising campaign to media buying, we paid attention to every details so we can bring the most impact for this company's launch. As a brand new company ProHair's success was because they were willing to accept Richi's many creative idea and approach. Our design team can freely explore and create some of the best work we have ever done.
Items:
Print Advertising, Branding & Identity
Pure Plus
Overview:
Pureplus with partnership with Avante International, focused on the production of infant formula products.
Quality is the main focus for the parents’ selection for their beloved baby. Inspired by this law, Richi emphasize on the outstanding effects on taking Pureplus products when creating the design. We are so delightful when we start our co-operation because of “hope”. It is always great to see our future generation for living in an wonderful environment .
Items:
Print Advertising
IDS
Overview:
IDS group is an integrated distribution and logistics services provider covering a full menu of services along the value-chain. The group focuses primarily on serving brand owners of consumer and healthcare products who wish to penetrate the Asian market.
This was one of the clients Richi adopt lots of illustration on the creative. We always have many fun and tasty experience for Richi during the IDS projects because our staff always can share different taste of candies when working on their projects. We guess this was the reason that Richi can successfully execute so many sweet and excellent projects for IDS.
Items:
Print Advertising, Ourdoor & Display
Wing Sang Cheong
Overview:
Wing Sang Cheong has been developed into one of the major food distributors and various premium food products sole agent in Hong Kong since 1911. With widespread customer networks including restaurants, fast food chains, hotels, hospitals, airlines, supermarkets, exporters and importers.
A good eating habit does affect one’s health issue, especially for the youngster. Children love eating junk food without knowing the bad impacts imposed to them. By working of Wing Sing Cheong, Richi involves in a meaningful projects of promoting dry fruit as healthy snack. It’s a trend of having healthy food and it can be define as “happy food”.
Items:
Print Advertising, Collateral