TOURISM & AIRLINES
W Hotels
Overview:
Combining the personality and style of an independent hotel with the reliability, consistency and attentive service of a major business hotel. W Hotels Hong Kong, a W Hotel redefined the luxury and design-led lifestyle hotel experience.
Unlike other hotel, W hotel has a higher acceptancy of concepts and ideas. Under this advantage, it allows Richi to adopt some brand new ideas on W’s promotion collateral. For instance, W hotel’s red pockets are modernly designed. In this sense, the brand identity of W hotel has surely enhanced.
Items:
Company Collateral, Photography
Asia Airfreight Terminal
Overview:
Asia Airfreight Terminal (AAT) is an aircargo terminal based at Hong Kong International Airport, Asia's premier passenger and cargo hub.
Majority of public thinks that Air cargo industry is something boring. In this project, Richi helps client to bring the importance and fun elements from this industry to the public. From this, Richi adopts a clean yet contemporary design to present the informative message to the society while client loves the format we present.
Items:
Collateral, Print Advertising
Cathay Pacific
Overview:
Cathay Pacific, an airline based in HK, serves 70 destinations including cargo services, in 32 countries (including cargo) across Africa, Asia, Europe, North America and Oceania. World's best airline named at 2014 Skytrax awards.
Flying around the world is the dream, but obviously, not everybody can achieve this goal. Working with the world no.1 airline is one of the accomplishments of Richi, we are happy to work with CX closely on many projects to create designs which remind everyone the enjoyment gained from journey and world-class service served by Cathay Pacific.
Items:
Collateral, Packaging & Premium
Hong Kong Tourism Board
Overview:
Hong Kong Tourism Board possesses a primary mission to maximize the social and economic contribution that tourism makes to the community of Hong Kong, and consolidate the city's position as a desired destination.
MEHK refers to marketing and exhibition of HK. It takes up the marketing role to promote HK.
It is our honor to work with HKTB and MEHK these years for promoting Hong Kong, not only to Hong Kong citizens but also worldwide. Richi fully utilize the signature of Hong Kong tourism spots for creating promotion materials to boost the identity of Hong Kong.
Items:
Collateral, Packaging & Premium
Japan Airline
Overview:
Japan Airlines Co., Ltd. is an airline headquartered in Tokyo, Japan. It is the flag carrier of Japan with three subsidiaries under, including J-Air, JAL Express, and Japan Transocean Air.
As a Japanese company they are looking for minimal style, Richi adopts a minimal and at the same time, outstanding approach to differentiate JAL from other airline by well utilization of their corporate color - RED, on this branding advertising campaign.
Items:
Print Advertising
MEHK
Overview:
MEHK refers to marketing and exhibition of HK. It takes up the marketing role to promote HK.
Between MEHK and Richi , we are harmonious combination of Chinese and Western elements to display Hong Kong is recognised as Asia's premier destination for meetings, incentives, conventions and exhibitions.
Items:
Packaging & Premium
The Peninsula Hong Kong
Overview:
The Peninsula Hong Kong is the flagship property of the The Peninsula Hotels group. The hotel combines colonial and modern elements, and is notable for its large fleet of Rolls-Royces painted the distinctive "Peninsula green.
With 10 years corporation partnership with Peninsula HK, Richi has participated in various scales’ project. We were asked to enhance brand identity for this upscale hospitality brand by utilizing PHK’s corporate guideline to the promotional materials. We are strong in playing within the corporate guidelines’ boundary, yet, creating surprising design all the time with this special client.
Items:
Collateral, Outdoor & Event, Packaging & Premium
Shama
Overview:
Shama is the mainstream brand of luxurious boutique properties where both design and comfort blends in equal measure.
The blue color acquired by Shama warms us deep - heartedly. We love the philosophy Shama possesses. They are not just provide a stylish home but an aspirational lifestyle. And yes, it works well with Richi core concept! We are providing promising stylish design, yet, a surprising one!
Items:
Collateral, Outdoor & Event, Packaging & Premium