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Truphone - Launch Campaign

Truphone, the only mobile operator in the world that expands the reach of businesses beyond the borders of their home country, in 2013, it announces the expansion of its ‘Truphone Zone’ to Hong Kong.


Richi is honored to be the advertising agency for this significant launching and announcement campaign. 


In order to highlight the feature of “Truphone Zone”, we used intense contrast technique to bring out the theme. Models were guided to present in extreme contrast posture and facial expression in order to bring out Truphone’s merits over their competitor. 


With comprehensive promotion activities, such as print ad, outdoor billboard, MTR billboard, etc. Truphone has successfully established their influential power in networking service to both local / overseas clients in Hong Kong. 

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